The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 26 years ago
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Impact Data - Capital Doctor

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Practices
91% of reported condom users were listeners to the programme, 71% of those who reported to ‘always' use condoms were listeners. Those who listened to Capital Doctor were more likely than non-listeners to use condoms.
Access
Capital Radio reaches a general audience of 5 million, physically covering approximately 75% of the population, and 65% of these are believed to be outside of Kampala. Listeners are in the hundreds of thousands for each show. As of March 1998, 2,200 questions had been answered on-air. Capital Doctor was a top programme for high school students in three districts of Uganda, 26% in Kasese, 75.6% in Luwero and 18.4% in Masindi. 70% of respondents at an STD clinic had listened to Capital Doctor, 57% correctly stated day and time of broadcast, 22% listened every week, 15% listened 2-3 times a month.
Source
Mary Myers, Radio Summary Sheet ‘Capital Doctor” on Capital Radio, Uganda, May 5, 1999.