Media Management Manual

From the United Nations Educational, Scientific and Cultural Organization (UNESCO) Communication and Information Sector, this handbook is designed with a specific focus on public service broadcasting as a "hands-on guide for senior and middle managers who want to see their operations flourish and succeed in a rapidly-changing and increasingly competitive environment. Its aim is to help them make the most effective use of whatever levels of resources, money and staff are available within their own organisations." It offers advice to media executives on how to refine their management structure and practices to keep their companies operating smoothly. It also provides practical tips on how to create sustainable financial plans.

Contents

• What’s the media game?
  
• What are the media for?
  
•  Media legislation, regulation and governance
  
• Management structures and organisation
  
• Strategic planning and financial management
• Programme planning and production
  
• Resource planning and resource management
  
• Editorial management
  
• Managing people
  

Appendices

• A code of editorial principles and practice
  
• A line-management structure for a typical broadcasting organisation
  
• A plan for restructuring a broadcasting organisation
  
• A glossary of financial terms
  
• A guide to allocating overhead costs to budget centres
  
• A guide to the financial aspects of a business plan
• A matrix for a risk-management strategy
  
• An outline format for a programme proposal
  
• An outline format for a programme budget
  
• An outline format for a resources booking form
  
• An outline format for a management information system report
  
• A checklist for programme review of a news-magazine format
  
• A form for the authorisation of covert recording
  
• A format for a job description
  
• A format for an appraisal and career-development form
  

Case Studies

• How enforced radical change transformed a strategic plan
  
• How alternative thinking made a successful series possible
  
• How television and radio can work in partnership
  
• How investigative reporting served the public interest