The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Using the Media: Getting Population and Reproductive Health into the Pacific Media

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This 35-page booklet looks at ways of getting free publicity in the news, in letters columns/editorials or as a guest on a talk show. Although the examples are from the areas of reproductive health and population, the authors intend the booklet to be just as useful to those working on other issues.

Table of Contents
  • Getting population and reproductive health into the media
  • Who to contact in the media
  • When to contact the media
  • How to contact the media
  • Writing a media release
  • Other ways into the media
  • Media events
  • Using particular media
  • Further reading and training
Click here to read the book online or download it in PDF format [1.1 MB].

Publishers

Number of Pages
35

Comments

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

The link to the booklet does not work.

Editor's note: Many thanks for your comment. Indeed, on the day you clicked on this link, the source site was "down". The link works again today. Many best wishes.