The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 24 years ago
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Communication, Technology & the Development of People

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Chapters on:
  • The revolution: Development experience, A different perception, A different paradigm, A choice, New concepts and new tools
  • Present approches for communication, learning and behaviour change, Fragmentation of the communication process, Mass communication, The communication revolution, Communication systems, The communication sector, The information industry
  • Why?, An underlying problem, Thinking styles, Applications, Communication and economics
  • Digital technology systems for public use, A new tool, A sofware delivery system, The educaiton utuility: a working model, Costs, Implicaitons for business and industry, Implication for the relecommunication industry, Joint public/private sector acion in the USA, A community network, Global applications, Implementation, New investment opportunities, Major obstacles, Overcoming resistance, What next?
  • Implications and applications, The validity of conventional disciplines
  • A new paradigm: a realm of new opportunity, Dual reality, Paradigms and paradigm shifts, Confines of the present paradigm, The urgency, new opportunities
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