The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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making television matter

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How television documentaries can engage and mobilise communities. A guide for broadcasters, producers, funders and community organisations.

Table of Contents;
  • A High Impact Television First - The Getting to "The Heart of the Matter" Campaign
  • The Television Race Initiative - Sparkling Dialogue That Can Lead to Action
  • Take This Heart - A coalition Model
  • Positive: Life with HIV - When a Film Doesn't Receive National PBS Broadcast
  • Filmakers with Purpose - An Interview with the Producers of "The Heart of the Matter"
  • From the Broadcaster's Corner - A Success Story in Coalition Outreach
  • Nonprofits on Using Media to Reach Constituents - The American Redcross - The Greater Hartford AIDS Fund
  • Grantmakers on Funding Social Issue Media Projects - The Ford Foundation - The Robert Wood Johnson Foundation
  • Making the Media your Partner
  • Evaluating your Outreach Efforts
Funded by the John D. and Catherine T. MacArthur Foundation.

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