The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 15 years ago
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Applying Social and Behavior Change Theory to Practice

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Soul City Institute for Health and Development and the University of Witwatersrand, School of Public Health have collaborated in the development of a new concentration in social and behaviour change communication (SBCC) short courses within the University of Witwatersrand's Masters of Public Health programme.

According to the course organisers, social and behaviour change communication (SBCC) has a critical role to play in promoting health and wellbeing, preventing illness, and assisting with health literacy to bring people into the health system appropriately and ensure compliance with treatment measures. Theory is fundamental to understanding the factors underlying human behaviour and barriers to health-related behavior change and health seeking. Skills in applying theory is critical to capacity development in designing, implementing and evaluating programs addressing health issues such as HIV/AIDS and other infectious diseases, and maternal health.

This course seeks to develop the capacity of the professionals:

  • To describe behavioural and social theories and models that are linked to health outcomes such as HIV/AIDS and other infectious diseases at individual, interpersonal, community, and societal levels. Examples of these theories include: Transtheoretical model, health belief model, social cognitive theory, social networks, diffusion of innovations, and social ecological model.
  • Apply theories to designing health communication programs and interventions, as well as research in these areas.

For more information on how to register for this course, please use the contact details below.

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