The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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BBC WST Leprosy Project - Screening Leprosy

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Summary

Films Division of the Government of India was funded to make a 10-minute feature film on a leprosy theme for screening in cinemas in Hindi-speaking states.


Bansuriwala (‘The Flute Player') was directed by Gul BaharSingh. It tells the story of an itinerant musician who befriends a little girl and what happens to him when he develops leprosy.


Under an Indian Supreme Court ruling, cinema halls are obliged to run short Government features before their main programmes.


Forty-three prints of Bansuriwala were distributed to 530 cinemas in Uttar Pradesh, Bihar and Madhya Pradesh.


For more information, please see The Drum Beat 133.