The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 21 years ago
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Community Based Drama

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The Friedrich Ebert Foundation in collaboration with the University of Dar es Salaam, the Department of Fine and Performing Arts along with HAWOCODE (Hanang Women's Counseling and Development Association) produced two short community based plays designed to sensitise the Barbaig community (a nomadic ethnic group in northern Tanzania) on the negative impact of female circumcision, domestic violence and the importance of sending girls to school.
Communication Strategies

A three week creative session among the three collaborators to produce the two plays. One play was on domestic violence and the problems of forced marriages especially of young girls. The other was on the problems resulting from female circumcision, both on the child and the mother. The plays were performed and then discussed with the Barbaig community.

Development Issues

Rights, Women, Children, Youth, Education, Community dialogue.

Key Points

The Barbaig community asked difficult questions after the performances. Key question: What positive alternative can be suggested to this cultural activity (FGM) rather than simply telling them it is bad and should be stopped?

Partners

Freidrich Ebert Foundation, University of Dar es Salaam, Hanang Women's Counseling and Development Association.

Sources

Letter from Dr. Augustin Hatar to The Communication Initiative.