The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 3 years ago
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Community Conversation - Neonatal Mortality down 19%

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Strategy researched
 
Health information and education, behaviour change communication, social mobilization, community mobilization and dialogues, and home-based counseling
 
Impact achieved
 
 
Countries of study
 
Developing countries
 
Research methodology
 
Systematic review of randomized controlled community trials
 
Journal
 
JBI Database of Systematic Reviews and Implementation Reports; 2011
 
Journal paper title and link
 
Effect of community based behavioural change communication intervention to improve neonatal mortality in developing countries: A Systematic Review
 
Excerpt from Abstract
 
"Community based behavioural change communication interventions were found to be associated with a significant reduction in neonatal mortality of 19% (average OR 0.81; 95%CI 0. to 0.88), early neonatal mortality by 20% (average 0.80; 95%CI 0. to 0.91), late neonatal mortality by 21% (average 0.79; 95%CI 0. to 0.99). In addition, the intervention also resulted in significant improvement of newborn care practice; breast feeding initiation, clean cord cutting and delay in bathing were improved by 185%, 110% and 196% respectively."