Development action with informed and engaged societies
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Promoting Respectful Maternity Care During Labor and Delivery in Zambia and Liberia

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Abstract for Preformed Panel Presentation from the 2022 International SBCC Summit in Morocco:

"Mistreatment during labor and delivery is a well-established global problem, yet research on effective interventions to change provider behavior is still quite limited. This presentation will highlight solutions for provider behavior change - part of the During Stage of the Circle of Care. A four-prong set of solutions was tested in Zambia and adapted and piloted in Liberia: 1) a pain management toolkit-a range of cues and tools placed through the ward to continuously prompt supportive care 2) a provider-client promise-a list of promises read out loud to clients upon admission and signed to set boundaries around acceptable provider care and shift power imbalances, 3) a feedback box-a means to default women into evaluating their experience of care and elevate their voice, 4) a reflection workshop-a safe space for providers to discuss facility norms and build motivation and a commitment to improve client care. The results of the evaluation showed statistically significant differences between clients in the treatment and control sites related to their experiences of disrespect and abuse and pain management support received. The package of solutions, informed by behavioral science, holds promise to positively impact the experience of care of women in labor. The solution set was feasible to implement in both Zambia and Liberia and well received by health workers, thus suggesting its promise for scale. Additional research is needed to more rigorously test impact, refine intervention design to more effectively elevate client expectations of care, and ensure acceptability and feasibility at scale."

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Approved abstract for the 2022 SBCC Summit in Marrakech, Morocco. From SBCC Summit documentation. Image credit: ideas24