Visualizing Information for Advocacy

This illustrated guide aims to support advocacy organisations to visualize information. From the guide: "Advocacy organizations tend to collect a lot of information. They often package this information into detailed written reports... Information design can help tell your story to a variety of constituencies. You can use it as an advocacy tool, for outreach or for education. You can facilitate strategic planning by making a visual map of a given situation.” The guide provides an overview of information design including what it is and how it can be used for social change, basic design principles, tips and advice, and a number of effective examples. The examples included were made by advocacy organisations, media companies, and individuals around the world. The graphics highlight some of the many ways information design can be used for campaigning.

Contents include the following:

1. Introduction
2. What is Information Design?
   
3. How Can You Use Information Design?
   
4. Information Design for Advocacy
   
5. Information Design for Analysis
   
6. Information Design for Consumer Education
   
7. Information Design for Strategy
   
8. How to Begin
   
9. Planning Your Information Design
   
10. Assessing Your Data
    
11. Sorting and Sketching
    
12. Assessing Your Media
    
13. Designing Your Graphics
    
14. Clarifying Your Graphics
    
15. More Tips
    
16. Evaluate and Iterate
    
17. Additional Resources
    
18. Free Software Tools