Development action with informed and engaged societies
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Respect Yourself: Egypt Still Has Real Men

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"Respect Yourself" is a campaign initiated by Egyptian journalist Ahmed Salah and the staff of a monthly online magazine, Kelmetna, encouraging Egyptian men to renounce sexual harassment. The campaign began in May 2008 and attempts to bring back the idea that men should treat women the way they would like their sisters to be treated - a sentiment that, according to the organisers, used to characterise Egyptian society. The founders of the campaign encourage youth volunteers to raise awareness of the issue by having face-to-face dialogues on the streets.
Communication Strategies

As part of the campaign, Kelmetna magazine hosts weekly seminars and discussions to raise awareness about the problem. It also offers self-defence classes for women so they can fight off harassers. In addition to seminars, the group members and volunteers, who are all aged between 14 and 24, take their work to the streets, talking to people about sexual harassment. One of their main goals when they approach people is to convince them to refrain from all types of sexual harassment as well as to speak out when they see it happening. The campaign also involves street concerts to raise awareness.

According to the organisers, in the process of expanding the campaign's activities, Salah created a Facebook group supporting the campaign. The group was created on July 18 2008; as of March 9 2010, the group has more than 53,000 members who either participate in discussions or take part in organised events. On Facebook, campaigners initiate discussions on issues such as the reasons behind the proliferation of sexual harassment, protective methods against harassment, and molestation at the workplace.

The campaign has also produced stickers which are being distributed around the city.

Development Issues

Gender, Rights

Key Points

According to the organisers, a recent study showed that 83% of Egyptian women were exposed to sexual and verbal harassment. 70% of those women were veiled, which indicates that the problem of harassment is not related to the wearing of revealing outfits.

A number of groups, organisations, and public figures have lent their support to the initiative, such as TV host Moataz Al Demerdash, radio host Osama Mounir, Al Azhar Park, Al Jazeera News Channel, and Dream TV's Al Ashera Masa'an show.

Sources

Pambazuka News 393: Links and Resources, August 15 2008; EgyptSearch.com on October 19 2008; Daily News Egypt website on October 19 2008 and March 9 2010; and Respect Yourself Facebook page, March 9 2010.

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