The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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African Radio Drama Association (ARDA)

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The African Radio Drama Association (ARDA) Nigeria broadcasts radio serial dramas on democracy and good governance on several radio stations throughout the country.
Communication Strategies

"Rainbow City" is a Pidgin English soap about life in a big city and about people struggling daily to survive but also understanding the new social and political dispensation of democracy. It weaves concepts of scrutiny, transparency, leadership, civic rights and responsibility, patriotism and respect for the rule of the law into intrigue, suspense and drama. Click here to listen to this programme on the ARDA website.

A second radio soap called "Asuba ta Gari" or "New Dawn" was broadcast in the Hausa language. This serial used infotainment and edu-tainment concepts to address issues of women's human rights under Muslim laws, in addition to problems of corruption and accountability in a democratic society. For a time, it aired on Deutsche Welle, thus taking the programme to the international airwaves.

Development Issues

Economic Development, Political Development, Women, Rights, Gender.

Partners

Funded by the Ford Foundation.

Sources

Letter from Ms. Data Phido to The Communication Initiative, and comment received through The Communication Initiative's Page Review process on November 2 2004.

Comments

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Submitted by Anonymous (not verified) on Tue, 11/30/1999 - 00:00 Permalink

I just came across your work through a google search. I'm glad to know that you exist. I'm a Nigerian-born radio host in Chicago. You shall be hearing from me about the kind of work we do in chicago. Good luck to you and I'm glad you're there to provide such unique service.
Cyril Ibe, host of Afriscope Radio in Chicago