The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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Published 24 years ago
Last updated 1 year ago
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BBC WST Leprosy Project - India Campaign at a Glance

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Summary
  • 25 TV spots telecast 1,300+ times
  • 12 TV dramas telecast 160+ times
  • 5 TV talk shows telecast 10+ times
  • 36 radio spots in 21 languages/dialects, broadcast 6,000+ times
  • 41 radio call-in shows, serials, and musicals in5 languages/dialects, broadcast 75+ times
  • Training video distributed to 110 medical training institutes in nine states
  • Cinema drama distributed to 530 cinema halls in three states
  • 240 newspaper articles and two features in five states
  • Poster x 85,000 copies in two states
  • Question & Answer exhibition kit displayed 3.500+ times across India
  • 1,700+ village theatrical shows in five states
  • 2,700+ village video screenings in five states
  • 3,600+ village competitions and discussions in five states


For more information, please see The Drum Beat 133.