The Communication Initiative
Development action with informed and engaged societies
The Communication Initiative
After nearly 28 years, The Communication Initiative (The CI) Global is entering a new chapter. Following a period of transition, the global website has been transferred to the University of the Witwatersrand (Wits) in South Africa, where it will be administered by the Social and Behaviour Change Communication Division. Wits' commitment to social change and justice makes it a trusted steward for The CI's legacy and future.
 
Co-founder Victoria Martin is pleased to see this work continue under Wits' leadership. Victoria knows that co-founder Warren Feek (1953–2024) would have felt deep pride in The CI Global's Africa-led direction.
 
We honour the team and partners who sustained The CI for decades. Meanwhile, La Iniciativa de Comunicación (CILA) continues independently at cila.comminitcila.com and is linked with The CI Global site.
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COVID: Cross cultural study inclusions in risk response

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A question for Rupali J. Limaye - network contact for A Failure to Communicate? How Public Messaging Has Strained the COVID-19 Response in the United States

Hello Rupali et al - thanks for sharing these valuable insights on how public messaging has strained the covid-19 response in the United States. I'd like to inquire from you whether targetted interventions advised by the CDC and CERC for the most at risk communities were cognisant of the socio-political, economic, social, technological and cultural factors amidst the chaos then or primarily focused on addressing the immediate risk and whether, an evaluation of these factors would have provided a quicker understanding of the community responses to communication and provided an additional importance of cross cultural and cultural oriented communication interventions.

Based on risk, health communication and crisis theory, would it have added additional value if cultural theories are added to risk response interventions in order to address subcultural and cultural adaptations that are commonly developing as a form of adaptive behaviour in our communities.